Motter Tektura was also used for the Apple II logo. In the early 1980s, the logo was simplified by removing computer ınc. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The s was also modified for the label on the Disk II 5.25-inch floppy disk drive.Īccording to the logo designer, Rob Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. One modification to the typeface was the removal of the dot over the i. At the time, the typeface was considered new and modern. The Apple logo alongside the Motter Tektura typefaceīefore the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). The logo was hand drawn and thus did not use an established font. The frame itself held a quotation from Wordsworth: "Newton.A Mind Forever Voyaging Through Strange Seas of Thought.Alone.", taken from Wordsworth's autobiographical poem The Prelude. were drawn on a ribbon banner ornamenting the picture frame. Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond.
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